An inquiry panel set up by a govt institute recently declared that dealing women strictly for dereliction amounts to sexual harassment? Doesn’t this report come as a shame when we talk of women empowerment and want equality for women both in work and wages. If this what we call as women empowerment, then those women, who want to walk shoulder-to-shoulder with men would prefer backing off from work than to enjoy such liberalities.
Did you ever think why content has been a king? Did you give a second to know who might have coined the phrase that ‘Content is a King’? Do you think this phrase still holds significance in democratic and digital India? Don’t you think that boasting of kings and queens in democratic era is something unwanted and unaccounted for? Now, when times are changing, let’s think twice!
Let’s treat content in a more civilised and decent manner! Let’s know why content can never be king and can at times act like smart pawn who can kill king and his team thereby becoming a stepping stone to success:
Make content a ladder to success: Imagine if you have a quality content. You have written a brilliant piece. But you are clueless to promote it! Now, with unavailability of right ways and means, can you take your content to maximum people to make it a hit? Hence with a quality content, bring a right strategy to ensure you get desired results from your content.
Try to find new audiences: The next step is to find new audiences and ensure that the you get maximum traffic via it. The more the audiences, the more will be your reach and the better result to your promotion.
Have a well-defined plan in place: Your content should not stand desolated in democratic and digital India. Make sure it attains its aim and an objective. If it is meant to sell a product, it should focus at it, if it is meant to promote an affiliating product, it should attain its goal and so on.
Try not to overdo you content: Keep your content simple, steady and smooth. But let the headlines be sharp and smashing.
Continue experimenting: Be innovative and keep experimenting with newer ideas. With the dynamics changing constantly, you never know what clicks when!
Hence, try not to abandon the idea of owning a quality content, but then, let’s also chalk out right strategy to make the content a king.
Can you imagine a world-class hospital forcing you to stand in long queues for long time despite paying a regular fee?
It might look unbelievable but then it did come true when we went to Fortis Jaipur on August 16th, which was Monday and had come after a long weekend. We thought there might be a heavy rush in the first half and hence we left at 2 pm thinking that the week-end rush might disappear by afternoon. However, much to our surprise, all counters at OPD were vacant and there was a big queue at one counter which was the only functional counter.
There was a mad rush, people in queue were screaming and no discipline was being followed at all!
The only gentleman working at the only OPD was taking calls, making slips, arranging for cash and what not! The crowd was seen coming from all sides and there was no systematic procedure being followed.
It seemed as if we had entered any government hospital with things running topsy-turvy. Even there was no one available at the inquiry counter.
For a while, I was thinking what’s the use of opening this big OPD when there is no staff available to attend to the patients’ queries.
Sorry Fortis, but then I never expected this kind of management from your side. Had it been a government hospital we could have complained to the senior authorities, but in your case, whom should we approach?
He is young, naive, intelligent, agile and hardworking! Carrying some 10-12 balloons on his shoulders, you will see him running here and there to sell his colourful range of balloons at SBBJ Chawk in Jaipur.
He will fold his hands, will touch your feet, will request you to buy at least one balloon if you are accompanied with a kid.
As I was with my daughter, he saw me from far off and came running to me. Before he started doing his routine job of folding hands and touching feet, I bought a balloon from him.
And immediately he had a wide broad smile on his face.
“Madaam, these are not my balloons I am selling on streets. These are my dreams which I sell! My dreams to fly high; dreams to pursue some kind of business, dream to stay off from footpath life and many alike”
“And as I sell one balloon, it is like I have sold one dream and got money in return. And this money earns me my daily bread.”
“There will be a time when I have sold all my dreams and will get a big money in return which will help in cherishing my dreams!”
He continues without giving a break. I immediately remembered this Rajesh Khanna’s song where he had a bunch of balloons and so carefree he was while singing this song, “Zindagi kaisi hai paheli hai…”
On the contrary, here is this guy, who with his tensed face, is running from one corner to the other, just to get relieved from his dreams.
For a second, was wondering that when child labour is a crime in industries, factories, establishments etc, why is it allowed on streets?
Why there is no check on children selling water, food packets, cold drinks, etc on street amid heavy traffic.
Who is responsible to check their education and their safety on roads?
Am clueless and looking for answers…
Colourful lehengas, beautiful bangles, tinkling anklets, glorified traditional bore, this female has all sorts of jewelleries which make her look like a royal queen of some kingdom. However, the wrinkles on her face speak a different story. And then there is an evergreen smile on her face, which makes you feel that there is a hidden story of agony and pain behind this smile.
Every day I meet her…We talk, we talk about vegetables, about their prices, about the weather and what not!
Yeah, because she sells vegetables right next to my place.
I have seen her braving the deadliest of summers, the scorching sun, the harsh humidity and these days, I am watching her battling the rains.
But she has been the same; with her radiating smile, the wooing charisma, the beautiful dressing sense, she has been appealing all.
In summers, when temperature was soaring high to 45-46 degree celsius and we preferred to pack ourselves in AC rooms, I have seen this female standing with her cart under a tree shade. Once she showed me how the harsh heat rash is affecting her body.
I could see the prickly heat covering her body all over, but, yet again, there were no complaints. A smile was still there on her face and I was wondering how a person can smile in so much pain.
I have been brought up listening to the tales of Rajput women who are known the world over for their bravery, valour and sacrifice for the well-being of their kingdom and families.
Here, I am watching a Rajput female, full of life, fighting the challenges of everyday life, to make her two ends meet!
Irrespective of the weather woes, I have seen her reporting daily for her duty; and her marketing skills are excellent too; she always prefers giving you something extra, with an appealing smile, which can’t resist you to come to her the next day!
We work in the best firms, draw handsome salaries and still have loads of grudges against our surroundings.
Don’t you think this female stands tall as an inspiration for one and all?
Let’s salute the spirit of this women and take some lessons from her to live a quality life by learning her art of living happily.
Did he go to school or not? This was the question which kept hitting my mind for last 24 hours.
With a bated breath, I was waiting for my maid. Finally she came and she was without her kid.
Immediately, without wait, I asked her if she has taken him to school for admission, and she nodded her head saying yes.
Believe me, the stress on my face converted into smile!
She said that she too was happy to send her kid to school.
But the pain she shared was quite sad.
She and her husband were daily wagers and used to work in the fields in Bengal village.
Even after toiling hard for 12 hours, they got Rs 300 daily. But when there was no work, they didn’t get any money. With a responsibility to raise three kids, they were forced to migrate.
As their relatives were in Jaipur, they too came here, but now are struggling in dearth of any work.
They money they had brought with them has been exhausted and now this poor lady is working from morning to evening to make the two ends meet.
Surprisingly, she wasn’t knowing that the primary education is free for kids.
I was a little surprised.
Don’t you think these beneficiary schemes for poor need a broader and wider promotion to ensure it reaches to the right audience?
I feel that all beneficiaries schemes for poor need a mass level promotion. The target audience still seem unaware of these schemes.
Like this female wasn’t knowing that primary education comes free of cost. There may be many other females like her who are scared to send their wards to schools thinking of expenses.
Are the concerned authorities listening?