WHY CONTENT IS NOT ALWAYS A KING?

content-marketingDid you ever think why content has been a king? Did you give a second to know who might have coined the phrase that ‘Content is a King’? Do you think this phrase still holds significance in democratic and digital India? Don’t you think that boasting of kings and queens in democratic era is something unwanted and unaccounted for? Now, when times are changing, let’s think twice!

Let’s treat content in a more civilised and decent manner! Let’s know why content can never be king and can at times act like smart pawn who can kill king and his team thereby becoming a stepping stone to success:

Make content a ladder to success: Imagine if you have a quality content. You have written a brilliant piece. But you are clueless to promote it! Now, with unavailability of right ways and means, can you take your content to maximum people to make it a hit? Hence with a quality content, bring a right strategy to ensure you get desired results from your content.

Try to find new audiences: The next step is to find new audiences and ensure that the you get maximum traffic via it. The more the audiences, the more will be your reach and the better result to your promotion.

Have a well-defined plan in place: Your content should not stand desolated in democratic and digital India. Make sure it attains its aim and an objective. If it is meant to sell a product, it should focus at it, if it is meant to promote an affiliating product, it should attain its goal and so on.

Try not to overdo you content: Keep your content simple, steady and smooth. But let the headlines be sharp and smashing.

Continue experimenting: Be innovative and keep experimenting with newer ideas. With the dynamics changing constantly, you never know what clicks when!

Hence, try not to abandon the idea of owning a quality content, but then, let’s also chalk out right strategy to make the content a king.

Why content is not always a king?

Did you ever think why content has been a king? Did you give a second to know who might have coined the phrase that ‘Content is a King’? Do you think this phrase still holds significance in democratic and digital India? Don’t you think that boasting of kings and queens in democratic era is something unwanted and unaccounted for? Now, when times are changing, let’s think twice!

Let’s treat content in a more civilised and decent manner! Let’s know why content can never be king and can at times act like smart pawn who can kill king and his team thereby becoming a stepping stone to success:

Make content a ladder to success: Imagine if you have a quality content. You have written a brilliant piece. But you are clueless to promote it! Now, with unavailability of right ways and means, can you take your content to maximum people to make it a hit? Hence with a quality content, bring a right strategy to ensure you get desired results from your content.

Try to find new audiences: The next step is to find new audiences and ensure that the you get maximum traffic via it. The more the audiences, the more will be your reach and the better result to your promotion.

Have a well-defined plan in place: Your content should not stand desolated in democratic and digital India. Make sure it attains its aim and an objective. If it is meant to sell a product, it should focus at it, if it is meant to promote an affiliating product, it should attain its goal and so on.

 

Try not to overdo you content: Keep your content simple, steady and smooth. But let the headlines be sharp and smashing.

Continue experimenting: Be innovative and keep experimenting with newer ideas. With the dynamics changing constantly, you never know what clicks when!

Hence, try not to abandon the idea of owning a quality content, but then, let’s also chalk out right strategy to make the content a king.

 

 

 

 

 

Delhi belly gets full with filth, fumes & fog which we call smog!

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Delhi on November 6 at 12 noon

Yes, its true! Delhi belly is full of filth. And therefore a total of 20% of the world’s children staying here face the risks of developing life-long health complications due to air pollution. Many of them also face certain challenges of life threatening disease. This is what has been revealed in recently released report by UNICEF entitled, ‘Clean the Air for Children.’

The report adds that many of these kids also face certain challenges of life threatening disease. The kids catch infections quite easily due to air pollution. This is because of their physiology as well as due to different degree of their exposure to the pollutants. Kids also breathe twice as fast as adults. They inhale more air and pollutants which affect their growth and make their immune system weak.

Further, giving goosebumps to parents, this report  presents a holistic study showing that outdoor air pollution exceeds over six times in India that of the set limits which are considered safe internationally.

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Headlights on in day time as visibility reduces to lower levels

Hence, in these testing times, don’t you think it is the duty of government to bring in some tough measures to check pollution levels in capital as well as in the country.

This Saturday, I was in Delhi and for the first time, I saw sun struggling to show its might on earth even at 12 noon. Traffic cops on roads were wearing masks on their faces; even those walking on streets had a fear on their face. I wondered is this the same Delhi, which I left hale and healthy six months back. And then came reports after reports on its pollutants figures:

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Sunlight stopped by smog in Delhi

* It’s AQI index surpassed the benchmark of 300 to touch the figure of 392 which is being considered very poor: Now you must be willing to know more about AQI. It is an air quality index (AQI) used by government agencies to communicate to the public about the pollution level. It states how polluted the air is or how polluted it could become in future. The increase in the AQI leads to the adverse health effects for a large percentage of the population.

*The ever-mounting figures of pollution in Delhi became a cause of concern for one and all: Both the Central Pollution Control Board (CPCB) and System of Air Quality and Weather Forecasting And Research (SAFAR) rang alarm bells to make people realise the fact that the city’s air quality has touched hazardous levels during the winter.

*Source of pollution: The weather conditions, Diwali crackers and smoke from crop fire have been the vital reasons triggering some disastrous results in Delhi and its surrounding zones. Meanwhile, the major sources for air pollution identified in Delhi are inefficient modes of transport, household fuel and waste burning, coal-fired power plants, and industrial activities. The city gets all the more pollutants on Diwali with the crackers leaving no stone unturned to make the air toxic.

* High level of pollutants: On October 30, 2016, that is on Diwali day, the PM2.5 levels jumped to 1,238, which, in normal circumstances, should remain below 10. These are tiny particles which remain suspended in air and get into lungs causing reasons for high mortality risks. The exposure to average annual concentrations of PM2.5 of 35 or above is associated with a 15% higher long-term mortality risk.

* And the data says: A recently derived Data from satellite measurements, air transport models and ground station collected by monitoring over 3,000 rural and urban locations, reveals that an estimated 3 million deaths a year are reported due to an exposure to outdoor air pollution. In 2012, an estimated 6.5 million deaths making it over 11.6 per cent of global deaths were associated with exposure to indoor and outdoor air pollution.

This report also revealed the fact that around 90 per cent of air-pollution-related deaths are reported in countries which are low- and middle-income. Nearly two out of three such deaths occur in WHO’s South-East Asia and Western Pacific regions.

* Diseases from air pollution: A few major diseases triggered by air pollution are cardiovascular diseases, chronic obstructive pulmonary disease, stroke and lung cancer. The number of acute respiratory infections also multiply with the increase in air pollution.

Need of the hour: A legislation is quickly required to curb the air pollution.

Although there are a few laws already in place for automobile emissions, but they need some amount of  upgradation as well to touch better standards. Laws regarding the refinement of chimney emissions etc which reduce pollutants and PM particles from the emission need to be checked for its implementation.

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It’s dark in the day time!

The government needs to send health updates to residents about air quality. It should also order taking off roads the heavy polluting diesel vehicles. Introducing a safer public transport is yet another initiative the government can take.

Close on the heel of China’s initiative, it should also close colleges and offices after closing schools.This initiative will help avoid its people getting exposed to dreadful air pollutants.

There is a stringent need to take quick action to fix things before it gets too late. Urgent measures need to be taken to make air in India the best in the world, which, on Diwali night, was among the world’s worst.

Let the government agencies implement something concrete which can give respite to the citizens and let the people too avow to keep their surroundings clean, to minimise use of private vehicles especially diesel ones, to ensure better life for the coming generations.

Why ‘No Crackers’ & Why Not ‘No ACs’, ‘No papers’? Nature has to be saved each day !

‘No crackers’ goes the message everywhere in schools. My kid comes with the message saying we won’t use crackers this time.

I felt proud. On Holi also, he had said we won’t waste water for Holi. But I wonder why teachers never teach him ‘No ACs’ or ‘No Papers’? Why they never say that let’s stop using air conditioners in summers. Why they never make them learn plant saplings around which can grow up to give them shade under scorching sun?

I also wonder why they ask them to submit tonnes of projects on paper sheets and why they never argue that let’s preserve paper!

I also wonder why they keep making choices according to their comfort and not go calculative! I see entire nation pleading for no crackers, but why no one is going to the root cause of forest depletion, drying rivers, soil erosion and so on?

Is the goal of sustenance only meant for a day or a two or is it meant for each day? I think we are confused! and I remember Mansoor Khan, Bollywood producer, who produced QSQT and JJWS, opining that schools are teaching delusions these days and here lies the problem.

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Mansoor Khan, renowned Bollywood producer in his Acres Wild Farmstay

It might be because growth is of paramount importance to us and this is why we are asked to compromise on certain parameters.

And so we obediently compromised and allowed the growth to progress at the cost of lush greenery, forest depletion, drying of rivers, depleting natural resources and vanishing soil components from ground!

But is this real growth? Are we really growing by killing our own natural resources?  Should we genuinely follow this growth model?

At a time when the brain starts asking such questions, I suddenly remember my discussion with Mansoor.

Speaking to him for one of my stories in Rail Bandhu, Rural rustic Charm, he said, “Cities form centres of cancer and tumour. They build nodes of cancer, suck everything like salt, water etc and pollute the surroundings! By killing everything, these cities take us on developed path.”

It was twenty three years back, this man left the life of Mumbai to start his living in lush green surroundings of Coonoor.

Here he is indulged in organic farming and teaches cheese making to his guests off from the city life, he has hills surrounding his residence.

According to him, it’s interesting to share knowledge, encoring people to shift ideas. His opinion is that dwelling in village life is like imparting a real education. By leaving no water, no soil, no resources, no relationships, what are we leaving for our future generations?

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 A real life lesson: Kids are happy when introduced to rural life!

On present education system, his views were quite surprising. “Schools are teaching madness, we are running after growth model and this model has failed everywhere. Name any country and see how far it has been able to sustain this growth model.”

So don’t you think it’s the time to think for long-term sustenance of resources. Let’s build eco-friendly measures not for one or two festivals but for each day or else we are going to be big losers. Let’s not allow growth to take us on de-growth path.

We need to learn from tribals who have preserved their resources despite all challenges. A time to think seriously!

As their folk music keeps fading, they sing with a pinching pain

There is an international group all set to rock the stage! While the guitarist is an Australian, the tabla player is an Indian artist residing in Australia. The other two hail from a small village in Rajasthan and are experts to engage the audience with their mastery in their folk music. The duo belongs to Langa and Manganiyar community. While the first two bask in pride of their performances, the other two folk singers sing with a pinching pain, narrating the tale of their sorrow to see their age-old folk music lying on ventilator, sighing on a death bed.

 This group comprises Jeff Lang, Asin Khan Langa Bobby Singh and Bhungar Khan Manganiyar. It was in 2011 when they introduced Maru Tarang, a music band which came into existence in Mehrangarh Fort.

All four of them are from different regions, enjoy different culture, have different roots, yet they form one entity! The local folk artists gel well with Australian artists and prove the fact that music knows no boundaries. They travel together, eat together and sing together!

When they assemble on stage, rendezvous of melodies flow with harmony of music and a feel factor is developed which keep enthralling the audience!

Despite differences of culture, they share an understanding which allows them to perform together.

Meanwhile, Asin Khan and Bhungar Khan are not well-versed in English speaking skills, but they feel one factor, which is taal factor(rhythm’) while performing on stage.

dsc_0034They sing, they sing with heart, but there is a pinching pain in their voice, a pain which narrates the sorrows of their community, of their folk music which is dying a silent death.

The two artists narrate how this art is leaving its roots as the schools who used to train them are vanishing, disappearing in want of sufficient funds from government.

They are in dire need of funds! Are the NGOs listening?

Hoping against the hopes, they have taken their art on global arena, dreaming, that some day, their art will manage to rise from abysmal depths to mark a mark on the global stage!

Let’s reinvent kitchen with clay-made vessels

Am going back to basics! Surprised? Ok, now let me elaborate! I am reinventing my kitchen which is sure to go for a makeover.

My steel and aluminium vessels are slowly going off the shelves and are being replaced by clay-made utensils. Yeah, you can say that I am revisiting those old good days.

While chapatis in my kitchen are now being  cooked on a reddish brown clay-made pan, curd and milk are also being kept in the same-kind vessels.

earthern-vesselNow, you must be surprised why am I doing so! It’s because clay-made vessels help us in maintaining our health. it restores the natural taste of food being cooked and also retains its nutrient value, which, at times, get lost in aluminium and steel vessel.

Moisture and heat circulate easily in clay pots due to their porous nature. And hence the vegetable gets cooked slowly, maintaining its natural taste.

Also, as clay has alkaline nature, it balances the PH factor of food by interacting with acid presence in the food.

So try different this Diwali! You know you will be take care of your health and nature by getting a makeover of your kitchen!

She comes to graze polythene everyday, but there are no rakshaks to feed her!

Amid the ongoing drama existing between the gau rakshaks and the so-called authorities concerned, I have been seeing this cow regularly visiting on a vacant plot to graze what it is called as polythene.

It was somewhere around a month back when I saw the drama related to ‘cows’ escalating and then suddenly it rose to its peak. There were fights on roads, debates in newspapers and din in our House. However, unaware and least bothered about recent happenings, this cow visits our colony twice a day to find something for her, which can fill her hungry stomach.

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Initially, it seems, she waits for someone to come and offer her an adequate diet. However, when she sees no ‘rakshak’ coming to her rescue, she simply goes to a heap of garbage, where there are sufficient number of polythene, which help her get that filling feel.

This mute animal has been totally unaware of how she has been the centre of all debates and how there have been attacks and assaults on streets with ‘she’ being the point of all discussions. Even Prime Minister Narendra Modi had to pitch in to placate this issue, but the plight of this poor animal remains unchanged.

Even the recent case of Hingoriya where carcasses of cows were found tell the pathetic tale of the plight of our ‘mother’ in India.

It’s Janmashtami today and what I know is that Lord Krishna and cows were always together. In fact, Krishna had been a cowherd boy. Today, people are thronging to temples to offer their prayers. There, I see them bowing their heads in front of cows too. Different temples are decorated and there are cows in each and every tableau decorated. But in real world, these cows are left on their own on streets.

Are the go rakshaks listening to the sad tale of this cow? There may be many other cows who have the same story to share, but may be, they are silent, knowing there is none whom they may approach.

Despite several go raksha samities, why the plight of cows is so pathetic in India is difficult to understand. Any answers???

Another sad tale to gau mata’s chapter  in India!  sad!!!